Customers / Prospects / Pricing - Deepstash
Deep Dive Into The Fashion Industry

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The history of fashion

The impact of fashion on society

The future of the fashion industry

Deep Dive Into The Fashion Industry

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Customers / Prospects / Pricing

Show the growth of your customer base. 

How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? What’s a typical customer journey? What promising POCs are currently running? What’s your current pricing and what’s your strategy behind it?

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Financial Plan and Financing Round / Captable

  • Investors want to invest into a successful business. So, it’s absolutely crucial for them to understand your prediction and the usage of their investment. Show your financial goal for the next 1–3 years.
  • VCs are exit driven. Explain your main thoughts on this...

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47 reads

Traction

In B2B SaaS the most important KPI (at this stage) is the MRR. It helps investors to quickly understand where to position your business traction wise. Often the MRR is a good indicator of what has been achieved in the past and what challenges founders will presumably face in the future. 

It...

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Product

Try to answer these two questions in an easy way: What’s your product doing (what problem does it solve, through use-case) and why is it better (what’s new about it)? What’s the value proposition and the ROI of your customers? What’s your vision of the product and where should it evolve withi...

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41 reads

Market

There should always be one slide about the market(size) you address. 

Even though these calculations are always debatable, this slide gives investors a good feeling of how the founders position their product within which market (segments)

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219 reads

Business Model

How do you earn money? Address this question comprehensively as investors will need to have a profound understanding of your business model (SaaS, transaction-based, commission-based, etc.) 

They will only invest if they believe in a strong (financial) growth, which is directly conn...

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363 reads

Competition

One slide about competition is also essential as it helps investors to quickly understand how founders position their products. 

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Team

Keep in mind that investors always “invest in teams”, thus, this information cannot be overestimated and is a crucial part of every pitch deck. As a rule of thumb, you can say that the earlier the stage the business is in, the more important the team is. 

Who are you an...

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124 reads

History of the company

History of the company

Give some general information on the history of your company. When did you found the company, what happened until today? Who else invested, when, and how much? Did you invest some of your own money? What were the key achievements and what were the key challenges until today? ...

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149 reads

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The pricing conundrum

During the launch of the product, you decide on a simple pricing model for your product. When your product evolves, is your pricing changing equally? Is your pricing competitive and straightforward for the users as it was initially?

Re-work the pricing strategy of your product so that you...

Leverage your customers

Your customers are the market, so having a customer-centric strategy is an obvious choice. The best way to have your customers involved in product development is by having them come up with the products. It means a much briefer market validation period because the solutions origi...

Get to Know Your Audience

Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.  

Once you have your buyer persona outlined, dig a little deeper by ...

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