Learn more about startup with this collection
The history of fashion
The impact of fashion on society
The future of the fashion industry
Customers / Prospects / Pricing
Show the growth of your customer base.
How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? What’s a typical customer journey? What promising POCs are currently running? What’s your current pricing and what’s your strategy behind it?
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History of the company
Give some general information on the history of your company. When did you found the company, what happened until today? Who else invested, when, and how much? Did you invest some of your own money? What were the key achievements and what were the key challenges until today? ...
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139 reads
Business Model
How do you earn money? Address this question comprehensively as investors will need to have a profound understanding of your business model (SaaS, transaction-based, commission-based, etc.)
They will only invest if they believe in a strong (financial) growth, which is directly conn...
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336 reads
Traction
In B2B SaaS the most important KPI (at this stage) is the MRR. It helps investors to quickly understand where to position your business traction wise. Often the MRR is a good indicator of what has been achieved in the past and what challenges founders will presumably face in the future.
It...
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66 reads
Competition
One slide about competition is also essential as it helps investors to quickly understand how founders position their products.
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93 reads
Market
There should always be one slide about the market(size) you address.
Even though these calculations are always debatable, this slide gives investors a good feeling of how the founders position their product within which market (segments)
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211 reads
Product
Try to answer these two questions in an easy way: What’s your product doing (what problem does it solve, through use-case) and why is it better (what’s new about it)? What’s the value proposition and the ROI of your customers? What’s your vision of the product and where should it evolve withi...
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34 reads
Team
Keep in mind that investors always “invest in teams”, thus, this information cannot be overestimated and is a crucial part of every pitch deck. As a rule of thumb, you can say that the earlier the stage the business is in, the more important the team is.
Who are you an...
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111 reads
Financial Plan and Financing Round / Captable
- Investors want to invest into a successful business. So, it’s absolutely crucial for them to understand your prediction and the usage of their investment. Show your financial goal for the next 1–3 years.
- VCs are exit driven. Explain your main thoughts on this...
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39 reads
Related Collections
MORE LIKE THIS
The pricing conundrum
During the launch of the product, you decide on a simple pricing model for your product. When your product evolves, is your pricing changing equally? Is your pricing competitive and straightforward for the users as it was initially?
Re-work the pricing strategy of your product so that you...
Leverage your customers
Your customers are the market, so having a customer-centric strategy is an obvious choice. The best way to have your customers involved in product development is by having them come up with the products. It means a much briefer market validation period because the solutions origi...
Get to Know Your Audience
Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.
Once you have your buyer persona outlined, dig a little deeper by ...
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