Get to Know Your Audience

Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.  

Once you have your buyer persona outlined, dig a little deeper by asking yourself questions like:  

• Who are you currently selling to?  
• Who would you like to sell to?  
• What do your current customers love about your offering?  
• What struggles do your customers face, and how do you help them solve those problems?