3. Venture capital isn’t a panacea

Outsourcing is much easier and faster to organize than a profitable product. The fear of borrowing and the need to meet high expectations is a big factor. We did several "Pivots" because misunderstood market demand. We could find ourselves in a situation when we add feature by feature until realize that we neither have a good product nor the money. We have to equally devote time to current projects, communication with existing customers and the product.