Melissa Cervantes (@melcervan) - Deepstash

Melissa Cervantes

@melcervan

Housing manager/officer

11 Followers

144 Following

🥇 1 in

+3 more

16 STASHED IDEAS

recently stashed about

16 PUBLISHED IDEAS

stashed 111 times

Weavora started as a small Outsourcing company in 2010. we needed to report and invoice our clients based on actual hours spent. In September 2015 we signed our first paid client. Today we have crossed the $1.3M Arr mark (growing X2.2 times per year) and used by 2,200+ companies from 70 countries.

STASHED IN:

2

Influencer marketing

There are more effective ways to reach the right decision makers than growing LinkedIn followers and social media posts.

Influencer marketing continues to thrive. Most people think of social media influencers as teenagers on TikTok or beauty experts on Instagram. However, a growing segment focuses on C-suit leadership providing B2B initiatives through their social media outlets.

10

STASHED IN:

23

THE PROBLEM OF DILUTION

Most founders start out owning their company.

But to grow as quickly as possible, you’ll need investment, and to secure the capital you’ll need, your investors will want to own a part of your company.

The faster you grow, the greater your burn rate becomes, and the more capital you’ll need. You move from pre-Seed to Seed to Series A, but with every cash injection, you’re forced to give up another slice of your company. Offer too little, and the investment dries up — offer too much, and you’ll soon find yourself without a share in your own company.

STASHED IN:

4