Getting Early Traction
- Getting your first customers is hard. To convince people to take a chance on an unproven product you’ll need to do things that may not scale. The same goes true for keeping those customers happy.
- Before your company finds product market fit, trying to grow too quickly can be a dangerous waste of money. Your job is to bring in enough customers to meet investor expectations and keep the business afloat.
- Finding a channel that works for your business requires deliberate testing.
- Without a product that meets the needs of your customers, any efforts to grow will be a waste of time and money.
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