Learn more about business with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Getting Early Traction
- Getting your first customers is hard. To convince people to take a chance on an unproven product you’ll need to do things that may not scale. The same goes true for keeping those customers happy.
- Before your company finds product market fit, trying to grow too quickly can be a dangerous waste of money. Your job is to bring in enough customers to meet investor expectations and keep the business afloat.
- Finding a channel that works for your business requires deliberate testing.
- Without a product that meets the needs of your customers, any efforts to grow will be a waste of time and money.
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Crafting an Influential Message
- If you create a generalized message aimed at everyone, you won’t resonate with anyone. To craft an influential message you’ll need to focus on a specific customer segment.
- To master messaging it helps to know psychological triggers that influence customers.
- If your messaging ...
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Metrics that Matter
- Metrics track what matters to a startup. To speak the language of business you’ll need to be able to know what they mean.
- How much a startup can spend on distribution depends on what the company expects to make back in revenue.
- The more complex your sales process is the highe...
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Learning the Tactics
In order to help your company achieve meaningful traction you’ll need an arsenal of tactics including:
- Content Marketing & SEO
- Paid Advertising
- Landing Page Creation
- Prospecting
- Lead Nurturing
- Qualifying and Closing
- Onboarding and ...
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What Startups Want
Startups need to build a product that their customers want. As an early business hire, your role is to bring people to your initial product so your team can learn what they need to do to improve the product.
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Why Customers Buy
- Customers don’t care about buying products. They care about making progress in their lives. They buy products to assist them in making progress.
- Business customers have different priorities than consumers.
- Customers hire products both to cure pains and to experience gains.
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Startups Explained
- The difference between a startup and a small business is that startups are built for growth. Without a product that meets the needs of the market, growth can be a waste of money. The first order of business is to find product market fit– then you’re ready to grow.
- A sound business mo...
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Rules For Great Metrics
- Use retention as a way to assess your market-product fit, as it tells you how valuable the customers find your product after they stop using it.
- Understand the steps your customers have to take to get to your product, and if you can eliminate extra steps.
- Focus on key data...
Verifying The Business Model
This pre-launch phase of the customer discovery process involves answering three critical questions:
- Have you found a product-market fit? You have to be sure your product is a good fit for the market. Is this something a lot of people need? How well does it solve...
What the term "product market fit" describes?
”The moment when a startup finally finds a widespread set of customers that resonate with its product.” Eric Ries
”You know you have fit if your product grows exponentially with no marketing. That is only possible if you have huge word of mouth. Word of mouth is onl...
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