Required Reading for Early Business Hires - Deepstash
What Startups Want

Startups need to build a product that their customers want. As an early business hire, your role is to bring people to your initial product so your team can learn what they need to do to improv...

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Required Reading for Early Business Hires

medium.com

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  • The difference between a startup and a small business is that startups are built for growth. Without a product that meets the needs of the market, growth can be a waste of money. The first ord...

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  • Customers don’t care about buying products. They care about making progress in their lives. They buy products to assist them in making progress.
  • Business customers have different prior...

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  • If you create a generalized message aimed at everyone, you won’t resonate with anyone. To craft an influential message you’ll need to focus on a specific customer segment.
  • To master me...

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  • Metrics track what matters to a startup. To speak the language of business you’ll need to be able to know what they mean.
  • How much a startup can spend on distribution depends on what t...

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  • Getting your first customers is hard. To convince people to take a chance on an unproven product you’ll need to do things that may not scale. The same goes true for keeping those customers hap...

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In order to help your company achieve meaningful traction you’ll need an arsenal of tactics including: 

  • Content Marketing & SEO 
  • Paid Advertising 
  • Landing Page Creation 

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