Required Reading for Early Business Hires - Deepstash
Ultimate Guide to Reducing Churn

Learn more about business with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

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What Startups Want

What Startups Want

Startups need to build a product that their customers want. As an early business hire, your role is to bring people to your initial product so your team can learn what they need to do to improve the product.


144 reads

Startups Explained

  • The difference between a startup and a small business is that startups are built for growth. Without a product that meets the needs of the market, growth can be a waste of money. The first order of business is to find product market fit– then you’re ready to grow.
  • A sound business model has lots of moving parts. To do your job you’ll need to understand how each component relates to the others.
  • Investors will also play a part in determining the fate of your startup. While it may not be your job to fundraise, securing financing will be essential to the long-term viability of the startup.


78 reads

Why Customers Buy

  • Customers don’t care about buying products. They care about making progress in their lives. They buy products to assist them in making progress.
  • Business customers have different priorities than consumers.
  • Customers hire products both to cure pains and to experience gains.
  • To create happy customers you must understand their goals and struggles in life. Learning consumer psychology will help you become an effective and empathic communicator.


87 reads

Crafting an Influential Message

  • If you create a generalized message aimed at everyone, you won’t resonate with anyone. To craft an influential message you’ll need to focus on a specific customer segment.
  • To master messaging it helps to know psychological triggers that influence customers.
  • If your messaging doesn’t reflect what they care about they won’t listen.


79 reads

Metrics that Matter

  • Metrics track what matters to a startup. To speak the language of business you’ll need to be able to know what they mean.
  • How much a startup can spend on distribution depends on what the company expects to make back in revenue.
  • The more complex your sales process is the higher your cost of customer acquisition will be.
  • You can spend a lot of time and effort winning deals but still lose the market if you can’t keep your customers.


58 reads

Getting Early Traction

  • Getting your first customers is hard. To convince people to take a chance on an unproven product you’ll need to do things that may not scale. The same goes true for keeping those customers happy. 
  • Before your company finds product market fit, trying to grow too quickly can be a dangerous waste of money. Your job is to bring in enough customers to meet investor expectations and keep the business afloat.
  • Finding a channel that works for your business requires deliberate testing.
  • Without a product that meets the needs of your customers, any efforts to grow will be a waste of time and money.


63 reads

Learning the Tactics

In order to help your company achieve meaningful traction you’ll need an arsenal of tactics including: 

  • Content Marketing & SEO 
  • Paid Advertising 
  • Landing Page Creation 
  • Prospecting 
  • Lead Nurturing 
  • Qualifying and Closing 
  • Onboarding and Customer Success 
  • Pricing 
  • Copywriting 
  • Customer Development 


143 reads



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