• Getting your first customers is hard. To convince people to take a chance on an unproven product you’ll need to do things that may not scale. The same goes true for keeping those customers happy. 
• Before your company finds product market fit, trying to grow too quickly can be a dange...

• Metrics track what matters to a startup. To speak the language of business you’ll need to be able to know what they mean.
• How much a startup can spend on distribution depends on what the company expects to make back in revenue.
• The more complex your sales process is the highe...

Startups need to build a product that their customers want. As an early business hire, your role is to bring people to your initial product so your team can learn what they need to do to improve the product.

• Customers don’t care about buying products. They care about making progress in their lives. They buy products to assist them in making progress.
• Business customers have different priorities than consumers.
• Customers hire products both to cure pains and to experience gains.

• The difference between a startup and a small business is that startups are built for growth. Without a product that meets the needs of the market, growth can be a waste of money. The first order of business is to find product market fit– then you’re ready to grow.
• A sound business mo...