What is strategic messaging? - Deepstash

What is strategic messaging?

The Goal of Marketing = Controlling Perception + Changing Behavior

Strategic messaging is a value-based communication framework that companies employ in all interactions with stakeholders — employees, prospects, customers, partners, and investors. 

Strategic messaging communicates product value to the customer by describing the solution to a problem.

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How to design strategic messaging

  • First, you have to pick a set of tools that you will be used consistently throughout this process. You will need to select a target customer profile and a strategic messaging framework. 
  • Based on your initial discovery interviews, you will develop detailed target customer profiles.

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