Sarah Moreno (@sarahmoren) - Deepstash

Sarah Moreno

@sarahmoren

Jewellery designer

24 Followers

109 Following

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+16 more

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MICHAEL PARKE

“You might have heard of this so-called flow state. That’s this enthusiasm you get where you meet the optimality between challenge and your confidence to master that challenge.”

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Posting Valuable Content Consistently

While the challenges of social media content creation may feel daunting, showing up consistently has big benefits for your business. By posting valuable content consistently, you can:

  • Grow your audience
  • Increase brand awareness
  • Build authority in your industry
  • Improve engagement

If you are looking to achieve any of the benefits listed above, it is worth figuring out a sustainable strategy for saving time planning and creating social media content. The key to achieving this is twofold—planning in advance and batch working content creation.

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Cognitive culture vs emotional culture
  • When people talk about corporate culture, they’re typically referring to cognitive culture: the shared intellectual values, norms, artifacts, and assumptions that serve as a guide for the group to thrive.
  • The other critical part is what we call the group’s emotional culture: the shared affective values, norms, artifacts, and assumptions that govern which emotions people have and express at work and which ones they are better off suppressing.

Cognitive culture is often conveyed verbally, whereas emotional culture tends to be conveyed through nonverbal cues.

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Content marketing strategy

A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.

A documented content strategy will help to avoid:

  • misunderstanding within a team,
  • wasting time creating content that nobody sees,
  • inability to track and evaluate weekly/monthly/quarterly/annual results.

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In short, this means using a variety of formats across a campaign. Content which: 

  • gets people’s attention 
  • allows people to interact with your content 
  • immerse themselves in it more deeply.

Facebook data shows that campaigns with ‘mixed assets’ like this do really well. But they also overreach. Facebook project a world where the only things that exist are their ad formats.

And on that basis, it’s a world in which a ‘long video’ could be one that only lasts 15 seconds.

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