5.3. Build a Target Customer Profile - Deepstash

5.3. Build a Target Customer Profile

You should have plenty of notes from your discovery interview. It is now time to look for common themes. Look into overlapping feedback from your interviews. Always put customer and prospect responses above answers from your team. 

When multiple target customer personas are involved in the buying process, you will need to include all of them in your strategic messaging map. Complete your Target Customer Profile for each persona involved in the buying process.

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How to design strategic messaging

  • First, you have to pick a set of tools that you will be used consistently throughout this process. You will need to select a target customer profile and a strategic messaging framework. 
  • Based on your initial discovery interviews, you will develop detailed target customer profiles.

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