What is the difference between a customer lifecycle and a sales funnel? - Deepstash

What is the difference between a customer lifecycle and a sales funnel?

  • Customer Lifecycle helps companies understand how customers are experiencing your product and what actions they are taking.
  • Sales Funnel shows internal processes that companies need to follow in order to move prospects down the funnel effectively and efficiently.

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christophebart

Travel agency manager

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Customer Lifecycle Funnel

There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.

  • Each stage that a customer goes through is preceded by a specific action.
  • The effectiveness of each stage needs to be tracked and ...

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