What is the difference between a customer lifecycle and a sales funnel?
- Customer Lifecycle helps companies understand how customers are experiencing your product and what actions they are taking.
- Sales Funnel shows internal processes that companies need to follow in order to move prospects down the funnel effectively and efficiently.
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Customer Lifecycle Funnel
There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.
- Each stage that a customer goes through is preceded by a specific action.
- The effectiveness of each stage needs to be tracked and ...
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