The Biggest Content Marketing Strategy Mistakes
- Content strategy is only for the marketing team
- Not creating a clear positioning and story
- Starting with content before creating target customer profiles
- Focusing too much on awareness content and not enough on educational
- Not taking content distribution seriously
- Giving up too quickly.
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How Content Strategy Drives Customer Acquisitions
- The common mistake companies make is creating too much awareness content and not enough educational, selection, and training content since it requires more resources.
- Educational content impacts almost every step in the customer lifecycle and sales funnel.
- While marketing sh...
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