Whereas the customer lifecycle is driven by customer actions and tracks how they experience the product and company, the ultimate goal of the sales funnel is following specific actions, processes, and workflows to track and optimize the sales process effectiveness.

Questions that your sales...

There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.

• Each stage that a customer goes through is preceded by a specific action.
• The effectiveness of each stage needs to be tracked and ...

• Customer Lifecycle helps companies understand how customers are experiencing your product and what actions they are taking.
• Sales Funnel shows internal processes that companies need to follow in order to move prospects down the funnel effectively and...

• The common mistake companies make is creating too much awareness content and not enough educational, selection, and training content since it requires more resources.
• Educational content impacts almost every step in the customer lifecycle and sales funnel. 
• While marketing sh...