Determine what is *unique* about the platform.

Criticism is about all the critic’s experience, not the target’s. 

It all begins with an internal reaction between what the critic sees and what it reminds him of.

The critic is really just reacting to an appearance that happened to include you, filtered through his own worldvi...

• A generally standard definition of art is: the use of creative imagination to produce work that expresses certain meanings or ideas, typically with the intention of aesthetic beauty. However, arguably, what makes something art is less about what it is and more about what it does and...

What do we intend to talk about?

To answer this we should think about what our audience needs or what they’re hoping for. Most people will be thinking WIIFM (what’s in it for me?) when they’re listening.

Wha...