Tell people about your skills and achievements, especially if we are talking about how to build a perfect LinkedIn profile. Think carefully — what sets you apart from others?
A good bio section includes particular unique skills, hobbies or interests that make you stand out. Remember that this is a place to be self-promotional and give a reason for people to follow you.
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Be aware of who your audience is and remember that it might differ between social media platforms. On Twitter and Instagram try to be more authentic and personal while on LinkedIn write a longer and more in-depth description of your professional achievements. And know your limits:
A common mistake is made by those who try to use all the characters available. It’s obvious that you cannot express your every achievement or personality trait in 160 characters, and you shouldn’t.
Consider that people tend to scan through the first lines and pick out the relevant points from there. Your bio should be a short and meaningful snapshot of who you or your company is. Think of it as a headline that gets straight to the point.
The social media bio is not only a description about you, it’s also a way to invite people to find out more about you. If you want to get people off the app and to your website, blog or another landing page, add a call to action to your bio.
Once people have gone through your information, further engage your audience and instead of adding your homepage URL provide a link to your latest content, newsletter sign-up page, free trial versions or special promotions.
Fortunately, you have some control over the way others see you on social media..
A good bio is the one that creates a great first impression and makes people eager to follow you.
Quit the formalities and add a distinctive touch to it — hobbies, fun facts, and anecdotes will make it more memorable. Tools that will generate your bio automatically:
Creating a visually appealing Instagram account with consistent style and clear message in the bio will increase your chances for getting into the Top of Instagramers and thus boost your Instagram account performance even more.
Some easy ways to increase the visual creativity of your bio include using emojis, symbols or changing the font.
Many of the search engines are using social media bios in their algorithms so including powerful keywords is a must.
Think carefully about your values and the values of your audience as keywords help people to find you and your profile for the right reason.
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change.
You can A/B test with both organic and paid posts.
Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social places can be termed as digital campfires, and are mainly in the domains of private messaging, micro-communities and shared experiences.
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