Christopher Duncan (@chrisdunc) - Deepstash

Christopher Duncan

@chrisdunc

Intelligence analyst

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99 Following

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Innovative content

Movies with similar plots may sound repetitive and appear to be a recipe for failure, yet it is the formula for success at the Hallmark Channel that other platforms study and copy.

It offers a reason for content marketers to reconsider the idea of i...

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published 8 ideas

Audiences like to consume the familiar. With some thinking, you can create content that works for them and your brand.

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The customer acquisition process

  • The main goal is to design, analyze, and optimize your customer acquisition process. 
  • The secondary goal is to present different perspectives on moving customers through the lifecycle stages and to show how marketing, sales, and customer success teams should collaborate and wher...

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We should be asking of our content, “Do I want to share this content with customers? Will it strengthen our relationship if I do?” An emphatic and consistent yes to these questions should be the standard of content marketing we strive to live up to.

If you read an article developed...

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Promise (and deliver) value

No one will subscribe to your newsletter as a favor to you — they need to know what’s in it for them.

Your newsletter’s description must express a clear value proposition to give people a reason to subscribe. Make it clear that your newsletter delivers value. You want poten...

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The importance of captions

The most underrated elements of social media posts are captions.

Captions may be the single biggest factor in determining the success or failure of a post. 

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