Understand how business success is measured at your current company

 It depends on what your customers can afford, what they think they should pay, and what you think they’ll pay. The actual price is somewhere between these three variables.

Pricing is one of the most important decisions in business. It can make or break a company. And yet hardly anyone know...

• I wrote overviews of what I was selling, why I thought the business made sense, an overview of my competition, why my product and/or service would be important to my customers and why they should buy or use it.
• Once I could put the idea on paper, I gave the company a...

In a perfect world, companies would try to be both efficient and productive. Companies should always be looking for ways to do more with what they have while doing the same amount of work with less waste.

That being said, most successful companies put their primary focus on productivity, no...