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Strong principles

Strong principles

WhatsApp designs and builds its product with specific principles in mind. These principles are at the core of the decision-making process. Here are some examples of these shared values:

  • The interface should feel native to the device the person is using
  • The app should be lightweight and require as little storage as possible
  • The interface should be simple
  • User actions and animations should be quick to respond
  • Features should provide obvious utility so they require little introduction

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MORE IDEAS ON THIS

Move slow and deliberate

  • At Facebook, you start with a problem. Then you propose a solution. If that gets the team excited, you test it. If it tests well, you start to build it and you take it out for a small test to see if it solves the problem. If it solves the problem well, you build it out to have a rich feature...

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Utility driving engagement vs. engagement driving utility

  • When working on Facebook, sometimes a designer is tasked with introducing a new feature. This can be challenging because Facebook already has many useful features. One technique they use is alerting people to the new features they might find value in.
  • WhatsApp approa...

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Design tools and design skills

Tools help you do your job more easily, but take a step back every once in a while and make sure you can do the work without the help of the tools.Β 

At the very least, it helps you keep perspective on how useful the tools are.

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Acupuncturist

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