Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Strong principles
WhatsApp designs and builds its product with specific principles in mind. These principles are at the core of the decision-making process. Here are some examples of these shared values:
- The interface should feel native to the device the person is using
- The app should be lightweight and require as little storage as possible
- The interface should be simple
- User actions and animations should be quick to respond
- Features should provide obvious utility so they require little introduction
4
13 reads
Utility driving engagement vs. engagement driving utility
- When working on Facebook, sometimes a designer is tasked with introducing a new feature. This can be challenging because Facebook already has many useful features. One technique they use is alerting people to the new features they might find value in.
- WhatsApp approaches this problem in a different pragmatic way. They try to design and build features that are obviously useful. If the feature needs explanation, it’s not ready.
5
9 reads
Design tools and design skills
Tools help you do your job more easily, but take a step back every once in a while and make sure you can do the work without the help of the tools.
At the very least, it helps you keep perspective on how useful the tools are.
4
4 reads
Move slow and deliberate
- At Facebook, you start with a problem. Then you propose a solution. If that gets the team excited, you test it. If it tests well, you start to build it and you take it out for a small test to see if it solves the problem. If it solves the problem well, you build it out to have a rich feature set and release to a wider audience.
- At WhatsApp, you start with a problem. You work on a spectrum of solutions. You start to whittle it down to the solutions that seem to solve it best and adhere to the principles of the app. You grind on the best solution until you think nothing is wrong with it.
4
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