Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Apps can exploit people’s inability to forecast the consequences of a click.
People don’t intuitively forecast the true cost of a click when it’s presented to them.
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98 reads
MORE IDEAS ON THIS
We’re told that it’s enough for businesses to “make choices available.”
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95 reads
Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices are manipulated upstream by menus we didn’t choose in the first place.
When people are given a menu of choices, they rarely ask:
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208 reads
Here’s the unfortunate truth — several billion people have a slot machine their pocket:
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123 reads
Another way apps hijack you is by taking your reasons for visiting the app (to perform a task) and make them inseparable from the app’s business reasons (maximizing how much we consume once we’re there).
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97 reads
Companies know that messages that interrupt people immediately are more persuasive at getting people to respond than messages delivered asynchronously (like email or any deferred inbox).
In other words, interruption is good for business.
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102 reads
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We’re all vulnerable to social approval. The need to belong, to be approved or appreciated by our peers is among the highest human motivations. But now our social approval is in the hands of tech companies.
Everyone innately responds to social approval, but some demographic...
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101 reads
Another way to hijack people is to keep them consuming things, even when they aren’t hungry anymore.
How? Easy. Take an experience that was bounded and finite, and turn it into a bottomless flow that keeps going.
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Use Keystone Habits to trigger other changes. It could be just "waking up".
You know you have to wake up each day. Set a note for yourself that you'll notice when you wake up and compel yourself to take a step in the right direction. (Do one pushup before breakfast, for example.) ...
People prefer to spend time with others who have a clear choice about what they like to do.
Most people don’t get this intuitively and think that if they are open to anything and are flexible, the other person would be pleased. According to new research on small joint deci...
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