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Effective communication
Persuasion techniques
Closing a sale
People prefer to spend time with others who have a clear choice about what they like to do.
Most people don’t get this intuitively and think that if they are open to anything and are flexible, the other person would be pleased. According to new research on small joint decisions, the opposite is true.
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A psychological study on joint decisions has an interesting observation about making asking someone out for dinner or any other plan.
If you are inviting someone, let them decide the place, but if you are asked by someone where you want to go for dinner, always state a clear choice...
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Think of a remarkable personal brand statement like a killer song title or a logline for a movie. A good title makes a song instantly memorable (think, THE BEATLES: ‘Hey Jude’). And when people read a well-crafted logline (think, JAWS: ‘A police chief, with a phobia for open water, battles a giga...
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