If you design for people, use people language

At the end of the day, language is a small thing, but I believe it matters immensely. Pay attention to the way you talk about the work you’re doing.

Some examples:

• How do we increase usage of this feature? => What would make this feature more valuable for people?
• Why aren’t these two things consistent? => Let’s make sure our customers aren’t confused by these two things that look similar but behave differently.
• We should aspire for this to feel minimal. => People should understand at a glance what’s most important and what they should do. They shouldn’t feel overwhelmed by choices.