Start With a Capital Efficient Product - Deepstash
7 Books on Habits

Learn more about moneyandinvestments with this collection

How to break bad habits

How habits are formed

The importance of consistency

7 Books on Habits

Discover 88 similar ideas in

It takes just

11 mins to read

Start With a Capital Efficient Product

Start With a Capital Efficient Product

Instead of trying to compete with a company like Apple, these scrappy startups filled the gap left by RadioShack and built multi-million dollar businesses worthy of emulation.

  • AdaFruit Industries: Limor Fried started her DIY electronics eCommerce empire as a student at MIT by assembling DIY kits comprised of off-the-shelf parts. 
  • SparkFun: Nathan Seidle started Sparkfun from his dorm room by selling electronics kits and oddball components to engineers who wanted to explore exotic new sensors and systems. 

94

1.12K reads

MORE IDEAS ON THIS

Sell! Sell! Sell!

  • RXBar: When one of the entrepreneurs behind RXBar shared his ambitious business plan with his father, he told his founder son “You need to shut up and sell 1,000 bars.”
  • Scentsy: They sold candles at swap meets when they couldn’t afford to buy ads.

90

801 reads

Be Miserly with Marketing

  • ButcherBox has thrived, earning as much as a million dollars a week by skipping expensive ad channels and developing ongoing, capital-efficient relationships with influencers.
  • Cards Against Humanity: They’ve sustained their brand with a series of can...

91

643 reads

Efficiency > Capital

  • PaintNite: While their competitors relied on a slow, expensive franchise sales model, PaintNite paired art teachers with existing bars that wanted to sell wine on weekdays and created a business that did $30 million in revenue the year before it raised venture capital.

91

531 reads

Everyone’s Money is Green

Funding doesn’t always come millions of dollars at a time. Founders can scrape together money from grants, incubators, and angels, or even pre-sales.

  • CoolMiniOrNot: it started out as a website where geeks could show off their ability to paint Dungeons & Dragons figurin...

90

789 reads

Old Problem + Existing Business Model + New Tech = $$$

Solving an old problem with a new technology or UX layer can be enough to build a multi-billion dollar business.

  • Shopify: Shopify’s founders were searching for a shopping cart solution when they were setting up an eCommerce site for snowboarders. Unable to find one, th...

101

1.02K reads

Automate Your Workflow

The easiest way to build a useful product is to automate some part of your daily workflow which ensures you’ve got proven demand for your product and a pre-existing funding source.

Successful examples:

  • MailChimp: built a tool that would streamlin...

100

1.23K reads

Blessed are the Unfundable

  • Wayfair: The company is currently worth $6 billion dollars and because they suffered little dilution, the founders are worth a billion dollars each!
  • Zip Recruiter: “We started out with humble ambitions, to bootstrap a lifestyle business,” said Co-fou...

89

481 reads

Build a Community

  • Mojang: The masons behind Minecraft never raised any venture capital, employed just 50 people, and earned nearly a billion dollars in profit before selling to Microsoft. Minecraft grew by charging users a flat fee, resulting in a $2.5 billion dollar acquisition.

89

518 reads

Fortune Favors the “Boring”

  • SurveyMonkey was founded in the dot-com bubble of the 90s; it survived the dot-com crash and steadily grew into a nine-figure run rate, only raising $100 million 11 years after getting started.
  • Grasshopper is a phone networking company that had 150,0...

89

510 reads

Don’t Design Your Business Around VC

Venture capital has powered nearly every major tech company from Apple to Zappos. Just remember that you don’t need a penny to get started. You don’t need permission from funders to found and scale a startup. So the next time a VC tells you they “pass,” remember these three principles:

    92

    496 reads

    You Can Always Raise Capital Later

    Wayfair was profitable from its first month of operation and grew profitably for a decade until they ultimately raised a series A. the company is currently worth $6 billion dollars and because they suffered little dilution, the founders are worth a billion dollars each. Zip recruiter: “we started...

    90

    507 reads

    Scratch Your Own Itch

    Scratch Your Own Itch

    • Ipsy: Youtuber Michelle Phan leveraged her online celebrity — 8M+ YouTube subscribers — to turn it into a phenomenon. 
    • ShutterStock: Jon Oringer combined his set of skills and used 30,000 photos from his personal photo library to start a stock photo ...

    93

    904 reads

    CURATED FROM

    CURATED BY

    kimtrevi

    Recruitment consultant

    stash-superman-illustration

    Explore the World’s

    Best Ideas

    200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

    An Idea for Everything

    Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

    Knowledge Library

    Powerful Saving & Organizational Tools

    Save ideas for later reading, for personalized stashes, or for remembering it later.

    # Personal Growth

    Take Your Ideas

    Anywhere

    Organize your ideas & listen on the go. And with Pro, there are no limits.

    Listen on the go

    Just press play and we take care of the words.

    Never worry about spotty connections

    No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

    Get Organized with Stashes

    Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

    Join

    2 Million Stashers

    4.8

    5,740 Reviews

    App Store

    4.7

    72,690 Reviews

    Google Play

    Ashley Anthony

    This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

    Shankul Varada

    Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

    samz905

    Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

    Sean Green

    Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

    Laetitia Berton

    I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

    Giovanna Scalzone

    Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

    Jamyson Haug

    Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

    Ghazala Begum

    Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

    Read & Learn

    20x Faster

    without
    deepstash

    with
    deepstash

    with

    deepstash

    Access to 200,000+ ideas

    Access to the mobile app

    Unlimited idea saving & library

    Unlimited history

    Unlimited listening to ideas

    Downloading & offline access

    Personalized recommendations

    Supercharge your mind with one idea per day

    Enter your email and spend 1 minute every day to learn something new.

    Email

    I agree to receive email updates