The three layers of a marketing funnel
- The prospecting system. It s basically a way of getting a prospective customer to know you and getting them to receive regular updates from you (e.g. by subscribing to your e-mail list or by following your Medium account).
- The sales conversion system. It is everything that happens once you have gotten somebody to subscribe to one of your channels.
- The system to maximize customer lifetime value. People who buy from you once and are happy with the experience, are much more likely to buy again. So you need a system that caters to people who have already purchased one or more products from you.
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