What Cohort Analysis is Good For

Here are some factors that can impact user behavior that you may want to analyze with a Cohort Analysis: 

• Target audience 
• Ad content 
• Channels 
• Campaigns/experiments 
• Website redesigns 
• New product lines and service offerings 
• Sales, discounts, promotion campaigns 

As a business analytics technique, a Cohort Analysis allows you to compare variables and changes between your digital marketing campaigns.