A Beginner’s Primer to the Cohort Analysis Report in Google Analytics

At the top of the cohort analysis report, you can adjust settings for cohort type, cohort size, metric, and date range.

• Cohort type: currently, the only option is acquisition date
• You can define cohorts by day, week, or month. Each Cohort represents the users acquired in a particular month.
• Date range : the window of time that you want to examine
• Metric: the data you’ll see in report. The default metric is user retention, which measures the percent of users that return.