Beginner’s Guide to Cohort Analysis
- Use Annotations: Start using Google Analytics Annotations or a marketing calendar to track your marketing activities and campaigns. This will help you see the impact of your marketing initiatives.
- Test Your Marketing Activities: Start running experiments to test audiences, channels, and website design by week or by month.
- Drill Down on Unusual Cohorts: If you see significant increases or decreases in metrics like user retention for a certain cohort, check your marketing calendar to identify what changes could be driving these movements in your metrics.
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