Daniel P. Calderon, Managing Partner | Brand, Farley, Calderon + Associates(FCA)
- Brands need to “go hard or go home.” Competition is steep and social media users are looking to consume the most thought-provoking and visually compelling content.
- Segment appropriately. Even though a company has a specific identity and brand voice — cultural, socioeconomic, and political climates should still influence final approvals for the creative elements and execution of a campaign.
- Be authentic. To ensure a company’s messaging and overall campaign is authentic is to connect with real people and hire a consultant/employee that matches the profile of the target client/customer.
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