20 Top-Marketers Share Their 3 Most Powerful Digital Marketing Strategies

• Brands need to “go hard or go home.” Competition is steep and social media users are looking to consume the most thought-provoking and visually compelling content. 
• Segment appropriately. Even though a company has a specific identity and brand voice — cultural, socioeconomic, and political climates should still influence final approvals for the creative elements and execution of a campaign.
• Be authentic. To ensure a company’s messaging and overall campaign is authentic is to connect with real people and hire a consultant/employee that matches the profile of the target client/customer. 

Social media is one of the most powerful tools companies use to spread their message to their target audience. Video content has become more critical, giving companies a boost in Favorability and reach on social media platforms. When creating marketing campaigns, companies need to ensure they are using data that is both intrinsic and Extrinsic in nature. One of the best tactics to ensure a company’s Messaging and overall campaign is authentic is to connect with real people and hire a Consultant/Employee

• Content is KEY. Your audience’s attention span is getting smaller and smaller, so pushing out content on a regular basis is extremely important to stay relevant.
• Posting your product on social media isn’t enough. People want to feel like they know you.
• Hiring a marketing agency doesn’t solve all your problems. If you’re an entertainer — make yourself AVAILABLE. Conference calls, interviews, press days/junkets — all of it! It will only benefit you and your product. 

• Figure out what tools you need, and use them. Even tools such as Google Analytics (which almost everyone has installed) aren’t used to their maximum benefit. 
• Don’t deploy without testing. Testing is becoming mainstream, as it should be. No marketing banner or change on the site should be made without testing it. 
• Back to the basics: know your customers. And it’s not just knowing general demographics, it’s knowing what makes the customers tick. 

• Be engaging. There is nothing more powerful than an engaging digital marketer. The best way to do this is to know your customers, their needs & how to make them feel appreciated. 
• Play the long-game. Don’t focus on the immediate sale, focus on building a sustainable community of brand ambassadors. If you support your customers, they will support you.
• Differentiate your product or service. There’s so much noise vying for a limited amount of dollars. You need to stand out from your competition. 

• Don’t assume anything — many marketers have preconceived notions on who a brand's audience is. While they may be right, spending the time to understand who consumes and why they care is key to efficient and effective digital marketing. 
• Always be testing — digital allows us to measure efficacy more than other mediums.
• Be nimble — reacting in real-time and iterating is key in the current digital marketing environment. 

• We are in the age of SKIM, keep your content short and sweet. Use infographics OR quick bulleted copy to get your message across.
• VIDEO! Video…video… is the name of the game, again, short and sweet, you can really tell your brand's story in a quick 15-second clip.
• MOBILE or DIE! Everyone is on their darn phones these days. You need to make sure you are advertising through mobile devices.

• Make Your Website Clean & Functional. When designing your website, you should make sure there’s a theme — one that’s simple, sleek, and aligned with your company’s voice and style.
• Quarterly Review Your Digital Marketing Strategy. By looking at various marketing campaigns and the numbers, you can see what’s been working and which areas need more attention or change.
• Craft Content Wisely. When creating content, be sure to make the voice and tone relatable and casual — remember, you’re a human, so communicate as you would naturally to another person.

• Find the reason that consumers purchase your products and services and leverage that story. Through uncovering the “Why” each post has a purpose.
• Realize that you are not a professional photographer and realize it fast! Invest in a professional photographer that can make your products truly stand out from the noise that fills the online world.
• Plan everything! Those beautiful Instagram profiles don’t just happen- they are meticulously planned, drafted and strategized for optimal visual impact.

• Don’t be short-sighted. It’s important to fully understand not only your audiences but the various touchpoints they may have with your brand throughout their buying journey. 
• Take the risk. Ground yourself with data to help provide direction–but then jump. 
• Tap into the various networks available. You don’t have to know it all and you shouldn’t try to recreate the wheel! There are so many great resources within platforms like LinkedIn and Slack (shoutout to Online Geniuses, a great marketing Slack group) where people are more than willing to answer questions, share successes and more.

• Answer Questions: "We answer ad optimization-related questions on Google Product Forums, Quora, Twitter and Reddit. We have found that this enables positive interactivity with sub-communities, establishes MonetizeMore as authorities and drives many leads."
• Round-up Posts: "A well-executed round-up post based on trending topics in our industry has gotten a lot of views, shares, and attention from the most influential players."
• Social Spotlights: "Every month, we feature a publisher and do a deep dive analysis of their programmatic ad setup."

• Business Strategy & Marketing Strategy — Before doing marketing you should look at the strategic parts of a business and figure out the math. You need to know how much you can spend to get a customer. 
• As soon as a digital marketing campaign becomes ROI positive its budget becomes infinite. This is the golden rule of digital marketing. 
• Because of the previous rule, you should start small and try many things. Test many ideas quickly and cheaply. Try different messages to different audiences. Play around with your offer, your messaging and your targeting until you hit something that clicks.

• Facebook & Instagram are the most undervalued platforms in all of the marketing, if you aren’t using these platforms you are wasting marketing money somewhere else.
• Content is king. High-quality content can take your business from 0 to 100 quickly. Don’t be afraid to invest in it. 
• Put yourself in your ideal customer's shoes. Get personal and resonate with them. Don’t be afraid to think outside the box.

• Contagious Content! Want more views and followers? Focus on the content you produce. This is what will get people talking about your channel. 
• Be Original! Never copy off other peoples hard work. Be original and try your best to come up with your own ideas. 
• Believe in Yourself and Your Work (even if you start small).

• Build a network you can rely on. Learn something new from everyone you meet and you can bet that having a network of friends with different skill sets will help you down the line when you’re marketing yourself or your work and need help with things you haven’t done before. 
• Make the audience feel good. When people are using or talking about your product, or when a customer has purchased from you, reach out and thank them. 
• Add humor wherever possible. There is nothing better to bring people together than a good joke so find ways to inject something fun and unusual in your work. 

• Revamp your website copy so it speaks to your target audience…instead of speaking all about you and your business. 
• Lead your website visitors down a clear path of action. You should have 2 paths, one for warmer leads and one for softer leads. Both paths should require contact information so that you have a way to stay in touch with these leads.
• Nurture the leads that aren’t yet ready to buy, but will be in the future. Most leads aren’t going to pull out their wallet immediately. Make sure you have a nurturing system in place so that you stay top of mind AND demonstrate your authority.

• Understand your customer: Create a list of your competitors. Break the list down as granular as you possibly can. Find out the essentials: keywords used for advertising, strategies used on social media, and imagery used. 
• Give potential prospects a platform to talk about themselves: this will give you insights on what not to do, but also build strong and strategic relationships.
• Don’t Quit: just because something doesn’t work or you’re not able to see the results you wanted, doesn’t mean you should stop advertising or delivering value.

• Remember you are a storyteller. Behind every piece of digital content, there needs to be a story. People are on the lookout for something different, something that speaks to them, especially with the digital and social channels maturing.
• People consume media differently across platforms. Before marketing or publishing on any digital channel, remember where you’re playing and who plays there.
• Provide value. Content must provide some sort of value to the consumer. It can be anything, from a special offer to a feel-good response.