3. Emotion
There are emotions that most people deem positive while there are other emotions that are deemed negative. Happiness, awe, and joy are considered positive, while sadness, anger, and anxiety tend to be viewed as negative. Arousal is a state of activation and readiness for action. Arousal is a state of activation and readiness for action.
Rather than harping on features or facts, we need to focus on feelings; the underlying emotions that motivate people to action.
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