What Is Pipeline Marketing?

Pipeline marketing combines sales and marketing data to focus on converting leads and prospects into customers instead of continuing to generate more leads. Entrepreneurs can use pipeline marketing to make their sales process more efficient and less costly.

Think of pipeline marketing as a way to converge your sales and marketing efforts where they matter most. It’s a strategy that allows you to focus on the narrower part of your marketing funnel instead of the top.

A pipeline marketing campaign starts with a set of specific goals. Once you know what you want to achieve, you figure out the best way to unite marketing and sales activities and to put your strategy in motion.

Instead of focusing on lead generation, you focus on cost per o...