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Marketing Strategy Definition

Marketing Strategy Definition

Different types of marketing strategies are designed to achieve different goals. 

  • You can use your marketing strategy to target consumers at different stages in the sales funnel. 
  • You can use the metrics you generate from these strategies to pin down your customer buying journeys.


2.73K reads


Social Networks And Viral Marketing

There are a few ways in which you can improve your chances of creating a piece of viral content: 

  • Use lots of visual imagery, such as photos and video. 
  • Piggyback on a trending or popular subject. 
  • Build your audience first, then release the content. 
  • Ask your f...


821 reads


In business and marketing, storytelling allows you to reach your audience on an emotional level. You can tell your brand story, a personal story, or the story of one of your customers.


859 reads

Cause Marketing

A cause marketing strategy requires a partnership that benefits both parties.

You could create online courses on spiritual topics. You could partner with a church or other religious organization and donate a portion of your profits to that cause. You could invite custo...


1.43K reads

Inbound Marketing

Inbound marketing refers to any marketing activity that attracts leads to your business like a magnet.

Instead of running a television commercial or developing a blind PPC campaign, you start an Email list.


662 reads

Business-to-Business (B2B)

B2B marketing occurs when one business markets its products or services to another business or organization.

 You have to identify the Decision-Makers and figure out how to gain Buy-In from C-Level leadership.


2.64K reads

Co-Branding and Affinity Marketing

Co-branding or affinity marketing refers to a partnership between two organizations that have common interests and audiences.

You could partner with another Kajabi entrepreneur and create a course together. You might experience increased sales because you’re pooling your a...


1.28K reads

Internet Marketing

Any marketing that you conduct over the Internet can be considered an Internet marketing strategy. You need a specific strategy if you want to grow your business. 

An Internet marketing strategy should also cover Metrics that you might collect from your efforts. Connecting ...


1.02K reads


Think of your customer’s journey as a series of touchpoints. Each will be unique depending on how your customer found out about you and the steps necessary to convert him or her. Touchpoint marketing involves analyzing the touchpoints that your customers hit most frequently so you can optimize th...


520 reads

Article Marketing

Similar to content marketing, article marketing refers specifically to writing articles based around your business’s core purpose and industry

You can publish these articles on your own website, guest-post them on relevant industry blogs, or use them as lead magnets to at...


685 reads



Your brand encompasses physical manifestations of your business as well as your company culture, voice, tone, and structure. Use your answer to define every aspect of your brand.


581 reads

Email Campaigns

Email campaigns keep you directly tied to your audience. Use them to segment your audience, as described above, and use opt-in forms on your Kajabi website to allow users to sign up. 

You can send emails that contain educational content, information about sales, discounts, ...


565 reads

Point-of-Purchase Marketing (POP)

A point of purchase (or point of sale) marketing strategy involves upselling to the customer near the place where he or she makes a purchase.

In a retail store, for example, you might have noticed that small items are arranged on or near the counters. You might have experie...


1.02K reads


643 reads

Earned Media/PR

Branded media is media that your company produces for the purposes of informing, entertaining, and engaging your audiences. Earned media, on the other hand, is free exposure, typically via public relations. 

You don’t have to pay for or create the media, which means that yo...


1.12K reads

Word-of-Mouth Advertising

It’s easier than ever to generate word-of-mouth advertising because it no longer depends on people speaking to one another face to face. 

You might get word-of-mouth advertising when a customer mentions your online course on social media or writes a blog post about it. 


880 reads

Transactional Marketing

Unlike relationship marketing, which focuses on customer retention, transactional marketing attempts to make the most of each individual transaction. 

In other words, it attempts to convince the user to spend more during each transaction by offering other products, placing ...


886 reads

Search Engine Marketing

When you create content, you want it to appear in the search engines. Through search engine optimization (SEO), you can generate massive ROI through search engine marketing (SEM).

Think of SEM as a challenge to drive your content into the top few listings in the search engine results pages ...


629 reads

Outbound Marketing

Outbound Marketing

Inbound marketing offers many advantages, but companies still use outbound marketing to great success.

Direct mail, for instance, might get read as often as Email, but you must develop a list of qualified prospects.


727 reads

Behavioral Marketing

Behavioral marketing takes advantage of that data to tailor marketing messages to specific consumers.

Using cookies, IP addresses, web histories, and more information, behavioral marketing al...


881 reads

Content Marketing

A content marketing strategy involves any type of content that you publish online, from your landing pages and blog posts to your social media accounts.


826 reads

Search Engine Optimization

SEO covers things like meta tags, keyword selection and optimization, and more.

When it comes to keywords, you have plenty of options. Latent semantic indexing (LSI) keywords can help your content become more contextually relevant to both users and search engines. LSI keyw...


575 reads

Agile Marketing

Agile marketing is a set of core values and belief systems that drive a company’s marketing strategy.

It favors lots of small experiments, consistent feedback from customers, rapid iterat...


1.24K reads

Guest Posting

When you write a guest post for someone else’s blog, he or she will usually allow you to include a call to action (CTA) at the end of the post. 

You can include a link back to the sales page that would most appeal to that blog’s audience. It’s a great way to briefly hijack ...


492 reads

Influencer Marketing

While guest posting allows you to create content for someone else’s audience, influencer marketing results in original content by a blogger or social media personality who recommends your digital products to his or her audience.

 In most cases, you must pay the influencer f...


717 reads

Affiliate Marketing

If you want to gain more customers quickly, consider setting up an affiliate marketing company.

Your affiliates earn commissions on every sale that they generate for your business. In most cases, each affiliate gets a unique link to your product page. 


842 reads

Social Media Marketing

Some experts call social media the new blog. People are posting value-rich content on social media, driving traffic to their sales and landing pages while building brand awareness and creating relationships with their audience members.


659 reads

Paid Media Advertising

Paid media advertising can take many forms: 

  • Paid social 
  • Paid search 
  • Display advertising 
  • Television and radio commercials 
  • Billboards 
  • Print ads 


1.1K reads

Contest Marketing

Everyone loves a good contest. This type of marketing works particularly well on social media platforms, such as Instagram and Facebook, but you can also run contests on your Kajabi blog or other online properties. 


935 reads

Employee Marketing

Many companies use employee discounts as part of their benefits packages. You want to build a stable of engaged employees who don't just show up for their paychecks, but who come to work ready to promote the business. You need your workforce to help promote your brand.


1.9K reads

Networking Events

Networking Events

Networking events offer the ideal environment for reaching people.

If you teach courses on personal development, a technology networking event might not offer the best fit. Always bring plenty of literature to hand out. Keep your elevator pitch short and simple, and l...


672 reads

Direct Selling

In-home demonstrations are one example of direct selling. 

Companies like Amway, Avon, and Mary Kay have built their entire businesses around direct selling. You need excellent sales skills as well as a gregarious, extroverted personality.


1.62K reads

Business-to-Consumer (B2C)

Business-to-Consumer (B2C)

B2C marketing refers to a marketing strategy that’s designed for a company that markets its products or services directly to consumers.

They can operate online, in brick-and-mortar stores, or both.


1.88K reads




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How Content Strategy Drives Customer Acquisitions

  • The common mistake companies make is creating too much awareness content and not enough educational, selection, and training content since it requires more resources.
  • Educational content impacts almost every step in the customer lifecycle and sales funnel. 
  • While marketing sh...

Step 5: Adjust Your Content Marketing Strategy

It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.

Note what works & ex...

Internet Marketing

Any marketing that you conduct over the Internet can be considered an Internet marketing strategy. You need a specific strategy if you want to grow your business. 

An Internet marketing strategy should also cover Metrics that you might collect from your efforts. Connecting ...


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