Different tolerance levels for ambiguity - Deepstash
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Different tolerance levels for ambiguity

People have different tolerance levels for ambiguity - the tendency to view ambiguous circumstances as desirable.

  • Those with a low tolerance for ambiguity tend to see the unknown as bad or threatening. 
  • Individuals with a high tolerance for ambiguity tend to view uncertain situations as a challenge and an opportunity for problem-solving.

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How to overcome the ambiguity effect

Self-reflection can help you to see where you are on the spectrum of ambiguity. Think of a time when you had to decide with limited information. How did you address it? How did you feel while trying to make a choice? Which option did you choose?

If you have low levels o...

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The ambiguity effect

Research shows that when we have to decide between two possible outcomes, one with a known probability and one with an unknown probability, we tend to choose the option with the known probability.

We skip over the difficult part of making estimates or gues...

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The impact of the ambiguity effect

The ambiguity effect influences our shopping habits. Research shows that people tend to choose products and services from well-known brands because they think that known brands have better quality products.

The buyer faces three potential consequences:

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CURATED FROM

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aryaman

General writer. Pop culture geek.

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