Design as language - Deepstash
Design as language

Design as language

Language is a way that people communicate concepts to one another. Visual design is a visual language. And learning visual design is no different from learning a new language.

Good visual designs aren’t born. They are made. The key to becoming a better visual designer is rigor. You will only improve as a visual designer if you make a conscious effort.

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  • Identify the purpose of your design before choosing a color palette. Good design align its color palette with its purpose.
  • Identify your audience. People perceive colors differently. Colors have different effects on people based on their personal preference, cultural upbringing, and experiences.
  • When choosing a color palette, simplicity is key. Choose a neutral background color. Then choose a primary and secondary accent color. Finally based on your other colors, choose an error and success color for your different UI states.

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  • You can tell a lot about a designer by looking at their typography. This is because type is a fundamental basis for design.
  • Use space to create balance Spacing helps establish vertical and horizontal motion in your designs.
  • Use size to establish visual hierarchy. When it comes to creating visual hierarchy, sizing is second to none. By using size to convey visual relationships between elements, you can establish flow.
  • Use color to convey meaning. Color plays many roles. It conveys meaning, creates emotional resonance, and brings unity to designs.

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