III. Color - Deepstash
III. Color

III. Color

Warm colours come towards you, while cool colours fade into the background. For example, a warm red can be used to bring the call-to-action forward, while a cooler blue can be used to recede the navigation further into the background.

The more colours there are, the less impact each individual colour will have.  

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oscamoss

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The idea is part of this collection:

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The Psychological Effects of Color

The Psychological Effects of Color

While most perceptions of color are subjective, some color effects have universal meaning. 

  • Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort ...

Colour

Colour

  • Warm lighting creates red, yellow or orange tones. It evokes a sense of comfort, warmth, happiness and is often used in romance or teen dramas.
  • Cool lighting creates blue, green or grey tones. It projects a feeling of loneliness or coldness.

Research Findings On Color Effect

  • The mood-altering effects of color may only be temporary.
  • Warm-colored placebo pills may be more effective than cool-colored placebo pills.
  • Installing blue-colored streetlights can lead to reduced crime in those areas.
  • Red causes people to react with greater speed and...

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