These are the people who are really interested in how the users feel. They enjoy listening (most of us don’t). They enjoy and get a lot out of user testing and watching users interact with the product.
They feel comfortable digging into support and being one themselves, and they like to be involved in community management or marketing.
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How to align stakeholders
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These are the people that like to know the UX trends and design patterns of what’s out there. They enjoy the design iterations and maybe designing instead of creating mockups.
They try to have a better feeling of what design would do to the user when there is no data or th...
Design Thinking encompasses five steps that all come back to solving the user’s problems:
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