Denise Fox (@denisefox) - Deepstash

Denise Fox

@denisefox

Event organiser

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JAMES BESHARA

Build a company around a problem that you yourself have.

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Founder quotes and tricks for building a great product.

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Data and stats are your allies

Like investors, reporters crave proof that your story is worthy of their attention. If you’re solving the next big problem in fintech, martech, or fill-in-the-blank-tech, you need to pony up with the statistics that show why this problem needs your solution.

You don’t need to invest all your money into market research to get this kind of data. Many times, it’s just a matter of looking at your pitch deck and selecting the stats that will stand out.

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Naivety welcomes innovation and opportunity.

  • Share learnings you’ve gained from past jobs that will support you in the business.
  • Talk about how you’re associated with your target market and why you’re the perfect person to be building this.
  • Selling to customers you understand is a strong advantage.
  • Share your story about what led you to founding the business and why it’s meaningful to you.
  • Talk with so much enthusiasm for what you’re building that people walk away feeling like they have to be a part of it.

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Fun as a core value is a lie

Work isn’t supposed to be fun. It can be fun, but trying to optimize for it from the beginning is only going to hurt you in the end.

  • Choosing to work on “fun” projects at the expense of avoiding the hard, gritty, tedious ones will end up hurting your infrastructure, piling up your technical debt and stalling your growth.
  • Prioritizing the fun approach over the difficult, disciplined and results-focused one will hurt your business, it will hurt your team, and most importantly, it will hurt your customers.

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Pivots on the road to success

Pivots are often seen as a setback, especially for a startup. But pivots can become great opportunities.

If your goal is to succeed in the long run, it's more important to get there than to count the difficulties along the way.

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