Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Basic PR FAQ Format
The PR FAQ should be the starting point for all of your other product documents:
- Engineering team should be able to use PR FAQ as starting point for Scoping. Design team should be able to use PR FAQ as starting point for design documents.
- The sales team should be able to use your PR FAQ to design the sales playbook for the new product
- Marketing should be able to use the PR FAQ to create actual press releases
- Your executive sponsors should be able to use your PR FAQ to understand the resource allocation needed to build the product, etc.
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MORE IDEAS ON THIS
FAQs
A set of public frequently-asked questions and their answers. This should be a comprehensive list of everything that a customer might want to know about the product.
It should include any reasonable question that comes up when discussing the new product/feature with customers and cust...
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How does this PR FAQ format differ from Amazon?
There are three main ways that my PR FAQ documents differ from Amazon’s:
- Allow some design elements
- Allow more details about potential solutions
- Elicit feedback in multiple different ways
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Why does the PR FAQ format work?
The PR/FAQ format works because it is:
- Customer-centric
- Forcing your assumptions to be explicit
- Interpretable by any stakeholder
- Increases the ownership of stakeholders
- Simple enough to be created by any stakeholder
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Internal FAQs
A set of private, internal frequently-asked questions and their answers in a format that can be understood by every other stakeholder.
An FAQ might include wireframes of a product with a strong UX component, or a link to separate wireframe documents, but the PR should rely on text alo...
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IDEAS CURATED BY
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Other curated ideas on this topic:
PR adds value to your company
PR helps you and your business become known for all the great things you and your team do. It increases visibility and raises your company’s profile — everyone wants to use the products and services of the go-to company with a good reputation.
Engaging your customers with ...
Give up control
The CEO should cede a large amount of control. The CEO should shift from caring about the design of the product to focusing of the design of the organization.
- Once a founder or CEO gives up the need to know everything, its easier to reorganize along thematic lines.
- Each team...
The Size Of The Market
- Total Addressable Market (TAM): the universe where your product lives
- Served Available Market (SAM): the people that can be reached via your sales channel
- Target Market: those who are your most likely customers.
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