The PR FAQ should be the starting point for all of your other product documents:&nbsp;<ul><li>Engineering team should be able to use PR FAQ as starting point for Scoping. Design team should be able to use PR FAQ as starting point for design documents.</li><li>The sales team should be able to use your PR FAQ to design the sales playbook for the new product&nbsp;</li><li>Marketing should be able to use the PR FAQ to create actual press releases&nbsp;</li><li>Your executive sponsors should be able to use your PR FAQ to understand the resource allocation needed to build the product, etc.&nbsp;</li></ul>

Basic PR FAQ Format

A set of public frequently-asked questions and their answers. This should be a comprehensive list of everything that a customer might want to know about the product.&nbsp;It should include any reasonable question that comes up when discussing the new product/feature with customers and customer-facing teams during the development of the product/feature.&nbsp;

FAQs

There are three main ways that my PR FAQ documents differ from Amazon’s:&nbsp;<ul><li>Allow some design elements&nbsp;</li><li>Allow more details about potential solutions&nbsp;</li><li>Elicit feedback in multiple different ways&nbsp;</li></ul>

How does this PR FAQ format differ from Amazon?

The PR/FAQ format works because it is:&nbsp;<ol><li>Customer-centric&nbsp;</li><li>Forcing your assumptions to be explicit&nbsp;</li><li>Interpretable by any stakeholder&nbsp;</li><li>Increases the ownership of stakeholders&nbsp;</li><li>Simple enough to be created by any stakeholder&nbsp;</li></ol>

Why does the PR FAQ format work?

A set of private, internal frequently-asked questions and their answers in a format that can be understood by every other stakeholder.&nbsp;An FAQ might include wireframes of a product with a strong UX component, or a link to separate wireframe documents, but the PR should rely on text alone. This will allow all internal stakeholders to get clarity on the product/feature.&nbsp;

Internal FAQs

A Press Release (PR) Frequently Asked Questions (FAQ) is a customer-centric document for designing new products. It is an idealized future “Press Release” (PR) and associated FAQs. The PR FAQ is the…

How does this PR FAQ format differ from Amazon?

Similar ideas to How does this PR FAQ format differ from Amazon?

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