MRR
Monthly recurring revenue (Mrr) is the sum of the total recurring licence revenue normalized (I.E. Deferred) into a monthly account. It’s important that the Mrr only includes Software-Related license revenues. Other revenue streams (pilots, Pocs, one-time payments, services, Onboarding,
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Traction
In B2B SaaS the most important KPI (at this stage) is the MRR. It helps investors to quickly understand where to position your business traction wise. Often the MRR is a good indicator of what has been achieved in the past and what challenges founders will presumably face in the future.
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