Summary

Founders should build a decent reporting which allows for tracking the aforementioned most important B2B Saas Kpis. Build a decent financial plan which is driven by sales and/or marketing spending. This plan should Optimally lead to the same Kpis so you can benchmark your progress and review your assumptions on a monthly basis. There is no right or wrong and there are no fixed definitions on B2B Saas Kpis.