Declare a discrete change—a 0-to-1 disruption—even if it feels like you’re exaggerating.
This works because your finality pries open audiences’ minds to the possibility that the rules of the game have changed in a fundamental, permanent way.
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If you have never changed your mind about some fundamental belief or assumption that was held in your mind for years or decades, or if you have never questioned the basics, then you may be ignorant. Every process of transformation begins with a change of the mind.
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