The change must be a discrete, 0-to-1 shift - Deepstash

The change must be a discrete, 0-to-1 shift

Declare a discrete change—a 0-to-1 disruption—even if it feels like you’re exaggerating.

This works because your finality pries open audiences’ minds to the possibility that the rules of the game have changed in a fundamental, permanent way.

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jacmoyer

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