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Paid
The Paid app model is the simplest type of pricing strategy for an app because people pay once to download the app and it is free to use including all its features.
This app pricing strategy is the most common app pricing strategy but it is also the least effective because the user won't be able to get a feel of the app without shelling out money.
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MORE IDEAS ON THIS
Choosing a Pricing Strategy
At the end of the day, you have to consider many different factors before making your choice, including:
- The purpose of your app
- Your business goals
- Who your users are
- Market demand
- The cost of building and maintaining your app
- What your com...
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Subscription
Users pay a monthly or annual fee (sometimes Auto-Renewing) to continue using your app. Some app categories using this strategy are newspaper apps, dating apps and music streaming apps like Apple Music.
A subscription is also somewhat of a softer approach than asking for direct payment, as...
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Freemium
There are three main types of freemium apps:
- Users Download the app for free but must pay to access premium features, get boosters, or use in-app currency.
- The app comes with all features and Functionalities for free, but for a limited time, the user must pay to continue using...
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Paymium
The user pays for the app, but there are additional features that can be accessed for an additional cost.
Heads up is one Paymium app that successfully draws people in. Games that people are familiar with, such as Minecraft, the game of life and NBA 2K18, do great with a Paymium st...
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Research on Choosing Pricing Strategies
App Annie surveyed 1,200 app developers last year to see how companies currently price their apps. The results show that In-App purchases and In-App advertising lead the pack.
Those developers revealed that if they were to change their strategy, they’d be interested in a subscription-based...
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Free
Offering a free app is definitely one of the most effective models, but how do you make money? Maybe that's not the goal of your app.
Completely free: these apps usually act as add-ons to an established product or service. Companies also create free apps to facilitate customer service and ...
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Usage-Based Pricing
Usage-based pricing is a go-to-market model where the customer pays based on how much they use your product or service.
It goes by many names: consumption-based pricing, pay-per-use pricing, and pay-as-you-go pricing.
The simplest examples of these are utility bills like water and el...
The 3 levels of Deploying Usage-Based Pricing
Level 1: Pay As You Grow
This model increased...
The pricing conundrum
During the launch of the product, you decide on a simple pricing model for your product. When your product evolves, is your pricing changing equally? Is your pricing competitive and straightforward for the users as it was initially?
Re-work the pricing strategy of your product so that you...
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