How do product and strategy relate?
- Product connects customer needs with business goals, to produce goods and services that people use and buy, enabling the company to compete. As a field, it has become significantly more important to effective competition within the past few decades, particularly as the tech industry has risen.
- Strategy considers the external and internal landscape to identify market gaps and opportunities, enabling the company to compete. As a field, it’s often held close to the executive team.
Product and strategy aim to fulfill a company’s why. Product begins with the what. Strategy begins with the how.
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