Breaking through to the top of the market
- Product managers win by addressing important unmet needs or addressing met needs better than all their competitors, to the point that they drive customers to switch products.
- Strategists win by capturing opportunities in unique ways. They have figured out how to sell the same things cheaper (e.g. through strategic partnerships or complementary revenue streams) or how to create new value from what they’ve already got (e.g. by addressing new markets).
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