Scaling success
- Product managers scale their solutions by meeting the needs of wider audiences. As their products are adopted by more diverse customers, they adapt their products to these new customers, who have different needs. This is known as the Technology (or Product) Adoption Curve.
- Strategists scale their solution by improving their business model to undercut competitors and create new value. They might forge new partnerships to cut costs, identify new marketing channels by which to reach customers or find new revenue streams for the same opportunities.
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