Reconciling product and strategy

Some companies, particularly within tech, have figured out how to leverage the best of both worlds.

• Facebook has arguably mastered the balance of product and strategy, crafting solutions that empower their business by solving problems for their customers.
• Amazon is (perhaps controversially) another elegant example of this balance. Customers' needs are met in the best way possible through a strategy that is incredibly difficult to replicate: their commitment to passing profits back to customers in the form of low prices gives it a strategic advantage almost impossible to crack.