Ideas from books, articles & podcasts.
The right retailer or experience can boost the whole mall provided it is fit for the mall context.
MORE IDEAS FROM THE SAME ARTICLE
The malls are often viewed as failing because chains expanded too fast, malls are overbuilt, or eCommerce is replacing brick & mortar shopping.
This cause mall operators, developers, retail brands, restaurants, analysts, and commercial real estate brokers to want to know wha...
Consumers visit malls with certain expectations. Therefore, a new tenant should invite similar expectations of the existing consumer set.
For example, a mid-range mall usually will not succeed by adding discount stores or luxury experiences.
Restaurant categories matter.
Comic shops, toy/game stores, automotive shops, and arts & crafts stores universally correlate with lower foot traffic. It could be because these categories are more affected by e-commerce.
Mobile phone shops also have a negative effect on foot traffic.
MORE LIKE THIS
Black Friday is the conventional starting day for the holiday shopping season.
Historically, it’s also been the best day to find great deals on the year’s hottest toys, games, and electronics.
published 7 ideas
Post-pandemic marketing will continue to increase spending on digital channels, such as social media (Instagram, YouTube, TikTok, etc.) because consumers have become educated in online shopping.
It’s usually more expensive for companies to break consumer habits, but the pandemic broke the ...
published 10 ideas
We don’t have complete control of our decision-making because we take mental shortcuts, using inbuilt biases which are supposed to improve the efficiency of our choices and actions.
We often use these shortcuts when deciding what to eat. For instance, we might decide that a food i...
❤️ Brainstash Inc.