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Invest in the right ideas

 The right retailer or experience can boost the whole mall provided it is fit for the mall context.

  • High-End Malls benefit from art galleries, activewear shops and salons/barber shops.
  • Mid-Range Malls can profit from sports bars, movie theatres and arcades.
  • Budget Malls do best with gyms/fitness centres and burger shops.

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The malls are often viewed as failing because chains expanded too fast, malls are overbuilt, or eCommerce is replacing brick & mortar shopping.  

This cause mall operators, developers, retail brands, restaurants, analysts, and commercial real estate brokers to want to know wha...

Consumers visit malls with certain expectations. Therefore, a new tenant should invite similar expectations of the existing consumer set.

For example, a mid-range mall usually will not succeed by adding discount stores or luxury experiences.

Restaurant categories matter.

  • A mid-range mall with typical retail stores do well with dining options like seafood restaurants and quick lunch spots. The aim is to attract repeat visitors.
  • In high-end malls, foot traffic increases when trendy food establishment...

Comic shops, toy/game stores, automotive shops, and arts & crafts stores universally correlate with lower foot traffic. It could be because these categories are more affected by e-commerce. 

Mobile phone shops also have a negative effect on foot traffic.

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