Building your own Walled Garden
If you are a publisher, the Walled Garden approach is best to monetise your inventory and data.
Building a Walled Garden means you have the power of negotiation to sell a new private Advertising Network to Advertisers.
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Walled Garden vs. Open Web
The walled garden ecosystem is growing rapidly as big players such as Amazon anf Facebook erect walls to protect their data and assets. Walled garden are disruptive to the future of data-driven advertising because they block the gathering of data from any outside advertisers.
Taking care of your mind garden
- Seed your mind garden with quality content. The format may impact how close you are to the source. The depth of the content you consume is not a measure of quality.
- When consuming content, grow branches on your knowledge tree by taking notes. It wi...
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