Premium Brand

With value being in the eyes (and experience) of the consumer, the price they are asked to pay must be (much) lower. The entrepreneur’s job is to figure out at what price their product is attractive, and then choose a cost structure that allows for profit. In other words, the price is a

• Price = what you pay.
• Value = what you get.

You lose money when the price you pay does not match the value you're getting. For example, when you're paying high interest on credit card debt or spending on stuff you hardly use.

Customers need to feel secure, knowing that they are getting value for money with every purchase. 

Conduct extensive market research to position products suitably in the market. Products should be of good quality and justify their prices. Be transparent about the price of your produ...