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Mindfulness
Prioritization
Personal growth and development
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Luxury doesn’t meet a need or solve a problem. Luxury consumers aren’t interested in more features giving better value for money.
Luxury consumers are interested in a brand’s heritage, prestige and u...
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Typical masstige brands are in between luxury and premium. They combine the pride and prestige of luxury with the quality and accessibility of the premium.
Masstige brands include Zara, Coach, Godiva, Starbucks and Victoria's Secret. These brands generate quite a lot of cachet with their co...
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3 reads
Premium brands are the ones that give you the best features at the best value.
They operate with a close to one ratio of functionality and price. Consumers pay th...
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3 reads
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Customers need to feel secure, knowing that they are getting value for money with every purchase.
Conduct extensive market research to position products suitably in the market. Products should be of good quality and justify their prices. Be transparent about the price of your produ...
It depends on what your customers can afford, what they think they should pay, and what you think they’ll pay. The actual price is somewhere between these three variables.
Pricing is one of the most important decisions in business. It can make or break a company. And yet hardly anyone know...
Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...
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